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Do Military Personnel Or Veterans Deserve Discounts
A hot button issue that is guaranteed to elicit a strong reaction is when a business denies a current or former service member a military or veteran discount. So much so, that it makes headline news on a slow news day. Before we get started, a quick disclaimer: While MVDC is pro military and veteran discount, our take is that a business has the right to treat its customers anyway it sees fit. Furthermore, we believe that when one chooses a life of service and sacrifice, that it is a calling and answering the call has intrinsic benefits that can't be measured financially. With that said, we do see a lot of confusion around businesses that waive the flag from a marketing perspective as policies become misinterpreted by military personnel and veterans.
A quick examination of the web reveals the following
NO MILITARY DISCOUNT!!!
I just got off the phone with customer service and was told that Best Buy does not offer any military discount. I was shocked. I had thought that BB was a pro-military organization. Guess I was wrong and now I'm disappointed.
Military Spouses and the Sense of Entitlement On Military Discounts! (video)
ENTITLEMENT or GIVING BACK?
MVDCs recent discount petition for the Walmart Military Discount revealed some interesting statistics. While the common belief is that there is a sense of entitlement, most of the survey respondents indicated that at least for Walmart, it was a sense of giving back that is motivating them to prompt the company to provide a discount.
SETTLING THE SCORE
So, once and for all, we would like to ask any user of this website the following question:
1. How should the troops or vets react when denied a discount?